If your organisation can manage to recruit an army of supporters then the financial benefits to your ‘bottom line’ profits will be significant – all that repeat business, free marketing and publicity.
Satisfied and loyal customers lead to the retention of customers, the acquisition of new ones and a positive reputation. Profits and prosperity follow which gives the organisation security and sustainability in the long-term.
This guidebook contains best practices for generating a customer-focused culture.
Contents of this guidebook
- Supporters and Opponents
- ‘Wow’ Service
- A customer focused culture
- Selling the service
- Customer and Stakeholder Management
Includes these video podcasts:
- How to create a customer focused culture
- How to sell your product or service